sábado, abril 15, 2006
The business case for Web 2.0
Me encuentro en el blog de N. Carr la referencia a un artículo de Andrew McAfee -un chaval de la HBS- que pone el dedito en la llaga... Esto de la WebDosCero, ¿Tiene alguna oportunidad de medrar en la empresa?
The collaboration technologies collectively know as Web 2.0 - blogs, wikis, tags, RSS and the like - are the latest to be promoted as powerful tools for automating corporate knowledge management. But will they share the same fate as their predecessors: heavily hyped, widely installed, then abandoned? Andrew McAfee doesn't think so. McAfee, a Harvard Business School professor and one of the most thoughtful scholars of corporate information management, makes the business case for Web 2.0 in an article in the new issue of the MIT Sloan Management Review, "Enterprise 2.0: The Dawn of Emergent Collaboration."
No tengo acceso al artículo y la neurona no me llega para hacer un comentario inteligente, pero los comentarios de Nick y la respuesta de Andrew animan una conversación que se replica hace tiempo en multitud de nodos de la creciente blogosfera pseudo-corporativa y alrededores; una conversación con un interés evidente para los responsables de no cometer los mismos errores de un pasado demasiado reciente para pasar inadvertido.
Actualización:
Ya he conseguido el artículo y traigo aquí unas notas de lo que considero más destacado del mismo. El artículo de marras presenta algunas conclusiones extraidas de un caso de estudio en un banco de inversión y datos de unos pocos informes recientes.
"Most of the information technologies that knowledge workers currently use for communication fall into two categories. The first comprises channels ? such as e-mail and person-to-person instant messaging ? where digital information can be created and distributed by anyone, but the degree of commonality of this information is low [...] The second category includes platforms like intranets, corporate Web sites and information portals. These are, in a way, the opposite of channels in that their content is generated, or at least approved, by a small group, but then is widely visible ? production is centralized, and commonality is high."
"I use the acronym SLATES to indicate the six components of Enterprise 2.0 technologies:"
S - Search
L - Links
A - Authoring
T - Tags
E - Extensions
S - Signals
"As technologists build Enterprise 2.0 technologies that incorporate the SLATES components, they seem to be following two intelligent ground rules. First, they?re making sure their offerings are easy to use [...] Second, the technologists of Enterprise 2.0 are trying hard not to impose on users any preconceived notions about how work should proceed or how output should be categorized or structured. Instead, they?re building tools that let these aspects of knowledge work emerge."
"Four aspects of the DrKW - Dresdner Kleinwort Wasserstein - case illustrate, however, that use of Enterprise 2.0 technologies is not automatic and depends greatly on decisions made and actions taken by managers:"
"DrKW?s internal blogs are powered by b2evolution, it?s wiki-building software is Social Text, and its messaging software is Mindalign."
Actualización:
Ya he conseguido el artículo y traigo aquí unas notas de lo que considero más destacado del mismo. El artículo de marras presenta algunas conclusiones extraidas de un caso de estudio en un banco de inversión y datos de unos pocos informes recientes.
"Most of the information technologies that knowledge workers currently use for communication fall into two categories. The first comprises channels ? such as e-mail and person-to-person instant messaging ? where digital information can be created and distributed by anyone, but the degree of commonality of this information is low [...] The second category includes platforms like intranets, corporate Web sites and information portals. These are, in a way, the opposite of channels in that their content is generated, or at least approved, by a small group, but then is widely visible ? production is centralized, and commonality is high."
"I use the acronym SLATES to indicate the six components of Enterprise 2.0 technologies:"
S - Search
L - Links
A - Authoring
T - Tags
E - Extensions
S - Signals
"As technologists build Enterprise 2.0 technologies that incorporate the SLATES components, they seem to be following two intelligent ground rules. First, they?re making sure their offerings are easy to use [...] Second, the technologists of Enterprise 2.0 are trying hard not to impose on users any preconceived notions about how work should proceed or how output should be categorized or structured. Instead, they?re building tools that let these aspects of knowledge work emerge."
"Four aspects of the DrKW - Dresdner Kleinwort Wasserstein - case illustrate, however, that use of Enterprise 2.0 technologies is not automatic and depends greatly on decisions made and actions taken by managers:"
- A Receptive Culture
- A Common Platform - decisión de implementación (despliegue)
- An Informal Rollout - quizás la más relevante
- Managerial Support
"DrKW?s internal blogs are powered by b2evolution, it?s wiki-building software is Social Text, and its messaging software is Mindalign."
Technorati tags: Web 2.0 business enterprise
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